what we do


You’ve only got seconds to get your message across on your website – so you need to make those seconds count with compelling content that catches your readers’ attention. Our website copywriters have vast experience in creating digital content, including:

  • Websites
  • Campaign microsites
  • SEO content
  • Blogs
  • Content audit


Are your email newsletters going unnoticed? Are the open rates on your eDMs too low? Give your email campaigns a new lease on life with fresh and engaging copy from Squidink. From B2B to retail environments, we have written thousands of email newsletters and eDMs for a wide range of audiences.

We know all the do’s and don’t’s in email subject line copy; we know how to create compelling content that resonates with your target audience; and we can help you with longer term email communications strategies that keep your business top-of-mind.


No, we’re not aspiring rock stars. But we are renowned for helping Australian companies find their ‘voice’ and use it with confidence.

We will work with you to develop an editorial style guide that include tone of voice and grammar rules unique to your company. We’ll then show you how to use this guide in conjunction with any broader brand strategy to ensure that all of your marketing collateral is consistent.


Make all of your printed collateral stand out from the crowd. Squidink crafts compelling content for all types of printed marketing material, including:

  • Brochures
  • Newsletters
  • Case studies
  • Annual reports
  • Press releases


Need someone to cast a professional eye over a piece of content you’ve already created? Squidink’s razor-sharp team of editors won’t miss a beat in proofing or editing your copy.

We will help you polish a piece to perfection so you can publish it with confidence.