work


ACTF

The Australian Children’s Television Foundation recently updated its website, and engaged Squidink to edit the copy.

Squidink also produced a Web Style Guide for the ACTF, for different divisions within the organisation to use when writing new content for the site.

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AMP Capital

AMP Capital manages an impressive stable of shopping centres that are found around Australia.

Squidink was delighted to work on the site redesign for these shopping centres, in cahoots with awesome Sydney agency, Devotion.

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ANZ Business

Working with renowned digital agency, Deloitte Digital, Squidink wrote a series of pages for an ANZ site designed to connect with businesses in Asia.

The site provides support and expertise for companies looking to leverage growth markets in Asian countries.

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Australian Blueberries

The Australian Blueberry Growers’ Association needed a vibrant, fresh site that celebrated the innate goodness of the beautiful blueberry.

Squidink thoroughly enjoyed writing this site, sampling many of the highly nutritious little berries along the way.

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Costa Exchange

Costa is one of Australia’s leading producers and marketers of fresh fruit and vegetables.

Squidink was engaged to create vibrant new content for an entire site refresh, and also assists with ads, brochures and other collateral for the company.

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ING Direct

ING Direct recently underwent an ambitious site re-design. Every word on the site – from navigation labels to headings to CTAs – needed attention.

Squidink was engaged to provide fresh, on-brand copywriting for the various elements of the new site – and we nailed it.

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Insights Journal

Squidink has collaborated on the University of Melbourne’s Insights journal since it was first published in 2007.

In a sub-editing role, Squidink is responsible for ensuring that the very complex academic messages can be read by as wide an audience as possible.

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Masters

To help capture more search traffic, Masters wanted to develop helpful how-to articles on a wide range of DIY topics.

Squidink donned our work boots and got to work, providing a range of informative, on-brand articles that appeal to readers and bring more traffic to the site.

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Medibank

Medibank sought to capture more search traffic by creating content about a range of health conditions.

Working with leading SEO company First Click, Squidink researched and wrote 200 pages of health content for this leading health insurer.

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Maggi

One of Australia’s best-known brands needed a refreshing new website. Squidink was engaged to write the copy.

In keeping with the vibrant colours and enticing images, the tone and language used on the site was warm and engaging – just the thing to get people thinking about what to have for dinner.

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Nestle

Who doesn’t love a good recipe? When Squidink was asked to write teaser copy for 700+ recipes for Nestle, we jumped at the chance.

Mixing an astute choice of words with creative play, we created enticing introductions that would get everyone excited about their next kitchen creation.

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University of Melbourne

Squidink has worked on many projects for the University of Melbourne. Take this website for the comprehensive Bachelor of Environments degree.

The site needed to reflect the engaging and insightful nature of the course, to get potential students thinking about why they should study at Melbourne.

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