Leaving an indelible impression should be the goal of every piece of copywriting.

At Squidink, we’re kicking goals daily.


With clever copy. Engaging content. Sharp wordsmithery.

For the past 15 years, Squidink has been busy crafting copy for some of Australia’s leading brands. We hand-pick each and every word we use, in each and every project we work on – to ensure that the resulting copy engages with customers, leaves a positive impression, and gets great results.

Squidink was formed in 2000 by chief wordsmith and copywriter Rebecca Gleeson, a copywriting and communications expert with extensive agency and client-side experience. Today, Squidink’s team of core copywriters work on a wide range of projects for companies large and small.

In all that we do, we mix astute business acumen with excellent writing skills and a dash of creativity.